It's a little slow to open apps and when unlocking the phone you'll find yourself facing the "resuming" animation all too frequently. Throw it against the HTC One (M8) for Windows or the Lumia 930 and it doesn't compete too well. The hardware loadout means that this isn't the fastest Windows Phone around. It offers great contrast and some lovely deep blacks. It's an OLED display on this model topped with Gorilla Glass 3, as you'll find on the Lumia 930, setting it aside from the IPS LCDs that dominate the rest of the range. That's pretty sharp, avoiding some of the graininess that you'll find on the Lumia 630. Nokia has been putting some good displays into its devices and here we have a 4.7-inch 1280 x 720 pixel resolution.
It might not deviate from Nokia's tried and tested approach, so could be seen as playing it safe, but we're happy with that.
It's finished in the same quality polycarbonate shell that we're used to seeing on Lumia Windows Phones, and on this model you get Qi wireless charging built-in, which is really convenient and less common on devices at this price point. It has a flattened top and bottom, which has the added benefit of meaning you can stand it up to take portraits if you want to. Importantly it has rounded edges so it's nice and comfortable to hold. There's still a fair smattering of space top and bottom of the display, but it's a typical example of Lumia design. It measures 135.7 x 68.5 x 8.9mm and weighs 134g, so it's relatively lightweight, if a little larger than some other 4.7-inch devices. Consistently using colour rather than the greys and silvers that dominate elsewhere, the 735 is immediately recognisable as part of the Lumia family. If there's one thing you can't knock, it's Nokiasoft's design. But is this a phone worth your time and money? Familiar design So the Lumia 735 finds itself as yet another Windows Phone mid-ranger. The 735 has a 5-megapixel front-facing camera, but then so does the new Lumia 535, and we suspect future Microsoft Lumia devices will too. To pitch it as a selfie camera is something of a misnomer: the launch of the Lumia Selfie app accompanied the Lumia 735, but it's not exclusive to this phone. You have the Lumia 530, 535, 630, 635, and 830, before you get to the flagship 930 and larger 13 models, as well as the ageing 1020. Pitched as a selfie phone during its announcement at IFA 2014, the Lumia 735 slots into the middle of Microsoft Device's rather congested line-up. With the move of Nokia Lumia devices to Microsoft Devices, the Nokia Lumia 735 the last in its line. Say goodbye to that phrase, as this is the last Lumia device that we'll review carrying the Nokia name.
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